Net ad spend poised to overtake national press
The following article describes the pace that internet advertising is passing other media.
http://us.ft.com/ftgateway/superpage.ft?news_id=fto052920061706070914
Net ad spend poised to overtake national press
By Carlos Grande
Monday May 29 2006 16:55
The internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.
By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.
The projection, seen exclusively by the FT, underlines the pace of growth in internet advertising and the challenge to businesses reliant on traditional advertising revenue.
http://us.ft.com/ftgateway/superpage.ft?news_id=fto052920061706070914
Net ad spend poised to overtake national press
By Carlos Grande
Monday May 29 2006 16:55
The internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.
By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.
The projection, seen exclusively by the FT, underlines the pace of growth in internet advertising and the challenge to businesses reliant on traditional advertising revenue.
posted by David at 9:52 AM
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